Promoting Your Photography Business with Custom Products

Did you know that only 15% of photography businesses last more than three years¹? As a photographer, I know how tough it is to stand out. The market is big, with $1.8 billion in revenue in 2020 and a 1% growth rate¹. To succeed, finding new ways to promote your brand is key.

Using custom products is a great way to market yourself. These items let you show off your unique style. They help you stand out and remind people about your business even after they've seen your work.

Picture a client getting a custom notebook with your photos on it. Every note they write or idea they sketch will remind them of you. This shows how custom products can build a strong bond with your audience and grow your business.

Your portfolio is your most important asset as a photographer. Custom products let you display your work in new and useful ways, like on branded clothes or in personalized albums. Offering many custom products means you can meet different client needs and increase your income.

We'll look at various custom products that can boost your photography brand. From clothes and bags to drinkware and office supplies, we'll see how each can help your marketing. Let's explore how custom products can make your photography business shine!

Key Takeaways

• Custom products help photographers stand out in a competitive market
• Personalized items create a cohesive brand identity and leave a lasting impression on clients
• Custom products showcase your unique style and serve as tangible reminders of your business
• Offering a wide range of custom products caters to different client preferences and creates multiple revenue streams
• Incorporating custom products into your marketing strategy can drive business growth and help you thrive in the photography industry

Data Analysis About The Power of Custom Products in Photography Marketing

In the world of photography marketing, custom products like hip-hop caps and personalized thermoses are key. They help photographers uniquely connect with their clients. The numbers show that 90% of top marketers believe personalization boosts profits². Also, 80% of people prefer to work with companies that offer tailored experiences².

Most customers value personalization, especially when it's based on their data². Yet, over two-thirds of digital marketing pros struggle to offer personalized experiences². Still, the payoff is big - companies that excel in personalization make 40% more from it than others². Personalized calls to action also outperform standard ones by 202%².

Personalization isn't just about making more money. It also makes customers happier. 52% of shoppers say personalized digital experiences make them more satisfied². When customers get content that's made just for them, they're more likely to buy³. They also spend more time with personalized content³.

Personalization has a big impact on how customers see a brand. 91% of shoppers prefer to shop with brands that know and offer them relevant deals². But, only a few brands manage to keep up with this across all channels².

Personalization can lower acquisition costs by up to 50%, improve revenues by 5 to 15%, and enhance marketing spend efficiency by 10 to 30%².

Custom products and branded items are key for photography businesses to stand out. By using personalization, photographers can build strong relationships with clients. This leads to happier customers and business growth.

Elevating Your Brand with Personalized Items

In today's competitive photography market, having a strong brand identity is key. Custom photography lets you build a clear brand image across digital and print⁴. Plan your locations, wardrobe, and props to match your brand's colors and style. This creates a brand that speaks to your audience.

Creating a Cohesive Brand Identity

Personalized items let you show off your unique style and make your brand stand out⁵. Products like custom garment bags and large window clings promote your brand and look great. They're useful and act as mobile ads for your brand, boosting visibility and recall⁵⁴.

When making personalized items, keep your brand identity in mind:

• Use consistent colors and fonts that match your brand
• Add your logo and brand elements to the design
• Choose quality materials that show your brand's excellence
• Make sure the design and function appeal to your audience

Showcasing Your Unique Style

Personalized products boost your brand's appeal and let you share your photography style⁴. By adding your best work to custom items, you make a strong impression on potential clients. This strengthens your brand.

Here are some personalized items to show off your style:

Personalized items can elevate your brand and leave a lasting impression on clients. Custom items boost your brand and are cheaper than traditional ads⁴. Use personalization to let your unique style shine in all parts of your brand.

Boosting Business Exposure with Promotional Products

As a photography business owner, I know how key brand exposure and customer interaction are. Custom promotional products are a great way to make my business more visible and leave a lasting impression on potential clients. A survey by the Promotional Products Association International (PPAI) found that 83% of people in the U.S. like getting promotional products with ads⁶. This shows how effective branded items can be in grabbing my target audience's attention.

Adding custom promotional products to my marketing plan has worked well. Studies reveal that people respond better to promotional products than any other marketing method. About 85% of consumers have bought from an advertiser after getting a promotional item⁶⁷. By giving out branded items like custom clothes, bags, drinkware, office supplies, and stationery, I keep my photography business in mind with potential clients. Promotional products are more cost-effective than other ads because they get used for a long time⁸. People keep promotional items for about five years, making them a smart choice for long-term brand exposure⁷.

When picking custom promotional products, I think about what my target audience likes and needs. For instance, younger people might like tech gadgets or green products, while business clients might prefer quality stationery or custom hats⁸. By choosing items that fit my audience, I can make a bigger impact on brand awareness and loyalty.

Handing out promotional products at events, through partnerships, or as gifts has helped spread the word about my business. Items like custom tumblers and hats have been great for getting my brand noticed and building loyalty⁸. These useful items remind people of my business every day, helping to build trust and loyalty.

Working with a trusted supplier is key when buying custom promotional products. Quality products make a good impression and help people see my brand in a positive light⁸. By picking a reliable supplier, I can keep my brand's image high and make sure my products get to my clients on time.

In conclusion, custom promotional products are a strong tool for getting my photography business noticed and engaging with potential clients. By carefully choosing items that match my audience's interests and handing them out well, I've boosted brand awareness, gotten more referrals, and built customer loyalty.

Custom Clothing: Wearable Marketing for Photographers

As a photographer, I've found that custom clothing is a great way to promote my business. It helps me reach more people and make my brand stand out. By giving branded apparel to my clients and fans, I turn them into walking ads for my work⁹. This not only makes my brand more visible but also helps people remember it better⁹.

Wearing custom clothes has helped me build a loyal customer base. My customers become my brand ambassadors when they wear my clothes⁹. Clients often tell me how wearing my branded items has made a positive impact on their view of my business¹⁰. These custom items have boosted my brand and kept customers coming back¹⁰.

Branded T-Shirts and Apparel

Branded t-shirts are a hit with my clients and team. They help everyone feel connected and look professional⁹. Offering many custom clothing options has opened up new ways for me to market my business⁹. Designing and selling merch online has been a big help for my small business¹⁰.

Custom Hats and Accessories

Custom hats and accessories, like a trendy hip-hop cap, attract a broad audience and make my brand pop. These items are seen as more effective than traditional giveaways like keychains or thumb drives¹⁰. Wearing my branded clothes at events and shoots boosts my brand and look more professional.

Custom clothing lets me go beyond usual marketing, using social media and gifts to spread the word¹⁰. The way custom clothes are made is good for the planet and saves money, avoiding the need for inventory or trips to the post office¹⁰. Offering merchandise helps with client gifts, networking, and promoting my brand¹⁰.

Custom Bags & Totes: Practical and Stylish Promotion

Using custom bags and totes can change the game for your photography business. They're great marketing tools that make your brand more visible¹¹. When people carry your bags, they're like walking ads for your business¹¹.

These bags are useful and stylish, perfect for shopping, commuting, or carrying daily items¹¹. They last a long time, keeping your brand in front of people for months¹¹.

You can get custom bags starting at just $9.12 each¹². Choose from cotton, non-woven, or polyester bags for different needs¹². They're great for the gym, grocery shopping, or as party gifts¹². Custom tote bags are perfect for trade shows and events, keeping your brand visible for a long time¹². Using them in mail campaigns can also boost your success rates¹².

Buying in bulk saves money, making these bags a smart choice for events or campaigns¹². You can pick from many materials and styles to fit your brand¹².

Right now, you can get 25% off custom tote bags, plus an extra 10% with code TOTEBAGS10¹³. Canvas bags are strong, eco-friendly, and versatile for many uses¹³. They let you show off your photography style and brand¹³.

Custom canvas tote bags are great for gifts, marketing, or personal use¹³. They're perfect for conventions, shopping, beach trips, and more¹³. They're a green choice, showing your business cares about the planet¹³.

These bags are perfect for employee gifts, trade show items, giveaways, or corporate gifts¹³. They're also great for weddings, conferences, seasonal gifts, and party favors¹³. For special occasions like Mother's Day or Father's Day, add a personalized tote bag to make it extra special¹³.

Adding custom bags and totes to your marketing can boost your brand. It gives you practical and stylish items that make a lasting impact on your clients and prospects.

Custom Drinkware: Keeping Your Brand Top of Mind

As a photography business, custom drinkware can keep your brand in your client's minds. Items like personalized thermos, tumblers, coffee mugs, and thermoses are useful and show off your brand every day¹⁴. Giving these out as gifts or selling them makes your clients think of you every time they use them¹⁵.

Personalized Water Bottles and Tumblers

There are many materials for promotional water bottles, like plastic, stainless steel, glass, and eco-friendly options¹⁵. Water bottles are great for custom drinkware because they're versatile and used a lot in sports, outdoors, and daily life¹⁴. Tumblers from brands like Yeti, Stanley, and S'well keep drinks hot or cold for a long time¹⁵. They're perfect for commuters and office workers because they can hold both hot and cold drinks¹⁴.

Branded Coffee Mugs and Thermoses

Coffee mugs are a classic choice, found in many homes and offices. Ceramic mugs offer a cozy feel, while travel mugs are great for those always on the move¹⁴. Brands like MiiR and Swig Life make great mugs for coffee lovers on the go¹⁵. Thermoses are a hit with outdoor and adventure photographers, perfect for shoots and trips.

Custom drinkware gets your brand noticed because people use it every day¹⁴. It's practical, so people keep and use it, which helps your brand stay in their minds¹⁴. Plus, reusable drinkware shows you care about the planet, which matches your brand's values¹⁶¹⁴. Using custom drinkware can make people feel part of a community and more engaged with your business¹⁵.

Adding personalized drinkware to your marketing can make your clients more loyal and connected to your brand¹⁵¹⁴.

Custom Office & Stationery: Professional Branding Essentials

For a photography business, looking professional is key, even with your office supplies and stationery. Custom stationery can make your business stand out, boosting your brand and making it unique¹⁷. It also motivates staff and helps them perform better¹⁷.

Using custom supplies can help your marketing and attract new customers, leading to more sales and networking¹⁷. There are many products at good prices, from $0.36 to $46.98¹⁸, perfect for your branding¹⁷.

Branded Pens and Pencils

Branded pens and pencils are a simple way to promote your photography business. Use them at events or give them away to keep your business in mind. With a 5 out of 5 rating and many colors¹⁸, you can find pens and pencils that match your brand.

Custom Notebooks and Journals

Custom notebooks and journals are great for showing off your brand and photography. They can be given to clients or sold as merchandise, reminding people of your business. With options like spiral notebooks and leather portfolios¹⁸, you can pick the right style for your brand.

When picking a supplier for custom stationery, look for a wide range of products, good prices, and reliable service. Some suppliers offer perks like a $15.95 flat shipping rate and no minimum order¹⁹, making it easy and affordable to start with custom supplies.

Adding custom stationery to your photography business helps create a professional and cohesive brand image. These items promote your business and are useful for staff and clients, making them a smart investment for your brand's success.

Labels & Stickers: Versatile Marketing Tools

As a photographer, I've learned how powerful labels and stickers can be for my brand. They're a budget-friendly way to make a big impact and get my brand seen more²⁰. Custom labels and stickers show off my brand's look and feel with my logo and colors²¹.

I use custom labels on my USB drives, DVD cases, and packaging to look more professional. Stickers are great for giveaways at events and can be part of client packages or sold as merchandise to spread the word²². They're affordable and can be made just how I want, making them a key part of my marketing²²²¹. Stickers have longevity, providing prolonged brand exposure as they tend to stick around longer than other marketing collateral.

Working with influencers or other businesses helps me get my stickers out there to more people²⁰. Giving out free stickers gets customers to post about my brand on social media, which helps me get noticed²⁰. I also make special edition stickers to create excitement and get my clients talking²⁰.

Custom labels and stickers bring lots of benefits to my photography business:

• They make my products stand out in stores and online²¹
• They help manage inventory with barcodes or QR codes²¹
• They're a budget-friendly way to market²¹
• They come in different materials like paper, vinyl, and polyester²¹
• They add a personal touch for special events or promotions²¹

Using labels and stickers in my marketing has helped me build a strong brand identity. It's increased my visibility and let me connect with my clients in a real way. These tools are key to promoting my photography business and standing out from others.

Business Cards: Making a Lasting First Impression

As a photographer, your business cards are often the first thing people see. They show off your brand and can make a big impact. It's key to have business cards that look great and show off your style.

Unique Business Card Designs

To stand out, think about adding special touches to your business cards. Basic cards start at $21.99 for 250, and premium ones are $62.99 for 50²³. Gelato offers cards from $7.04 for 25, with many sizes like standard and mini²⁴. Prices vary from $29.95 to $54.23 based on how many you order and the paper type²⁵.

Get creative with your designs. Use bold colors, shapes, and textures. Gelato has many paper types, including eco-friendly options²⁴. Office Depot has many finishes like gloss and soft touch for standard cards²³.

Incorporating Your Photography into Business Cards

Your business cards are a great chance to show off your photography. Use one of your best photos as the main part of your card. This shows off your skills and gives people a glimpse of your style.

Make sure the photo looks great and the text is clear. Customers love Gelato for its quality, price, and fast delivery²⁴. If you need them fast, Office Depot has the Same Day service for orders by 2pm²³.

Use unique designs, top-notch materials, and your amazing photos to make business cards that do more than just share your info. They can be powerful marketing tools for your brand. Invest in quality cards that reflect your style and make a lasting impression.

Banners and Flags: Grabbing Attention at Events

As a photographer, I've learned how valuable banners and flags are for promoting my business at events. These tools are not only affordable but also grab attention and draw in potential clients²⁶. Custom flags add elegance to any event, making it look better²⁶.

Choosing the right banners and flags is key for your photography business. You can pick from various shapes and sizes, like 3x5 flags and feather flags, to make your brand stand out²⁷. For outdoor events, 15ft custom feather flag kits work well, while 8ft kits are better for indoor events like conventions²⁷. For big outdoor events, like sports, 17ft custom feather flag kits are best to catch eyes from afar²⁷. Banners and flags are crucial for my event marketing. They boost brand awareness and reach a wider audience without costing too much²⁸.

Banners and flags are also reusable, making them a smart choice for your business²⁸. They're simple to set up and transport, letting you promote your brand easily wherever you go²⁸.

When picking banners and flags for your photography business, think about the event's type, location, and how long it will last. For outdoor events, choose durable materials that can handle the weather²⁸. For indoor events, you can opt for more delicate designs²⁸. The right custom products help tell your brand's story and make a lasting impression on potential clients.

Decals and Window Clings: Branding Your Studio Space

As a photographer, I know how crucial it is to have a strong brand that speaks to my audience. Using decals and window clings is a great way to do this. These tools not only make my studio look better but also help draw in potential clients and boost my brand.

Large window clings with my best work grab people's attention as they walk by. This shows off my photography skills and makes my studio look welcoming. Window clings can also share special deals, hours, and contact info, making it easy for people to get in touch.

Decals are great for branding my studio entrance, walls, and even my car. Using my brand on different surfaces makes my brand memorable and unique. Research shows that custom window graphics can make a business look more professional and personal, drawing in more customers²⁹.

Window graphics are also a smart choice because they're affordable. With traditional office renovations costing about $200 per square foot, graphics are a cheaper way to improve my studio's look²⁹. This lets me spend more on other important business needs while still making my space look great. Studies show that custom window graphics can boost foot traffic and sales by up to 30%³⁰. Businesses with creative window graphics see a 20% jump in customer loyalty³⁰.

Showcasing my brand with storefront decals can increase brand recognition by 40%, research finds³⁰. This means more new clients and stronger brand loyalty among my customers, leading to more repeat business.

Window graphics also have practical perks. They can make employees 25% more productive by creating private areas³⁰. As a photographer, having separate spots for meetings, editing, and storing gear makes my workflow better.

Using perforated vinyl for window graphics lets in natural light while showing off custom designs. This approach boosts customer interaction by 15%³⁰. It also makes my studio feel more inviting. Plus, graphics or decals that soften sunlight can cut energy costs by 10% by reducing the need for air conditioning³⁰.

In summary, decals and window clings are key for branding my studio. They're affordable, effective for marketing, and offer practical benefits. By investing in quality window graphics, I can strengthen my brand, draw in more clients, and improve the experience for everyone. It's a smart move for my photography business.

Flyers and Brochures: Informative Marketing Materials

As a photography business owner, I know how key it is to promote my services well. Flyers and brochures are great for this. They give out info and look good, drawing in my target audience.

Flyers and brochures boost a business by making it more visible and sharing important info with clients³¹. Brochures are best for detailed info, while flyers are great for promotions³¹.

Showcasing Your Services and Packages

With well-made flyers and brochures, I can show off my photography services and packages. These materials let me share the special things I offer. They help clients see how I can meet their needs. Prices for these materials range from $6.99 to $9.79, making them an affordable way to get my brand out there³².

I have many options for flyers and brochures, like matte or glossy finishes and different paper types³². This lets me make materials that match my brand and what my audience likes.

Highlighting Your Portfolio

Flyers and brochures are also great for showing off my photography portfolio. By using beautiful images of my work, I let potential clients see my style and skill. This makes them trust me more, which can bring in new clients.

To make sure my flyers and brochures stand out, I use same-day printing services from places like Office Depot® OfficeMax®³¹. Most orders placed by 2 p.m. can be ready the same day. This quick service lets me share my materials at events or meetings without waiting.

Using flyers and brochures that are informative and eye-catching helps me promote my photography business well. These tools are key to showing off my style and bringing in new clients. Investing in them is a smart move that can grow my brand and business.

Partnering with a Reliable Custom Products Supplier

When you want to promote your photography business with custom products, finding a reliable custom promotional products supplier is key. A good supplier gives you quality marketing materials that make your brand stand out.

CustomCat is a top choice for print-on-demand fulfillment, with over 20 years of experience³³. They offer hundreds of customizable products and ship thousands daily, making them perfect for any business size³³. With over 50,000 partners worldwide, CustomCat is a trusted name in the industry³³.

Decent Custom: Your One-Stop Shop for Promotional Products

Decent Custom is great for photographers looking for a one-stop shop for promotional items. They have a wide selection, from custom clothes to office supplies. This ensures your marketing matches your brand and promotes your photography well. Customization offers the opportunity for businesses to stand out from the competition, while personalization strengthens brand loyalty and encourages positive word-of-mouth³⁴.

When picking a supplier, think about these things:

• Product quality and variety
• Customization options
• Turnaround times and reliability
• Customer support and ease of ordering
• Pricing and minimum order quantities

Ensuring High-Quality Products and Timely Delivery

Working with a reliable supplier means getting high-quality products and fast delivery. CustomCat is known for quick and dependable fulfillment, supporting various ordering methods³³. This lets you focus on growing your business while they handle production and shipping.

The e-commerce world is changing fast, offering more personalized shopping experiences. It's important to pick dropshipping partners that are reliable and offer quality products³⁴. Look for suppliers with a wide range of products and quick delivery³⁴. Top places to find dropshipping partners include Shopify, Oberlo, AliExpress, Printful, and Spocket³⁴.

By working with a trusted supplier, you can boost your photography brand and make a lasting impression on your clients. Invest in quality, personalized marketing materials to stand out in the competitive photography world.

Real-life Case Study

As a professional photographer, I've seen how custom products boost my business. Adding personalized items and branded materials to my marketing has increased brand recognition, client engagement, and sales.

Converse is a great example, with an Instagram engagement rate over 15 times higher than Nike. Their rate is a strong 1.79%³⁵. This shows how custom products can make a big impact on social media.

Volcanica Coffee and AdRoll use percentages to show their success³⁶. Inspired by them, I used real-life examples and customer quotes in my business. This showed how effective my custom product campaigns were³⁷. "The custom t-shirts and tote bags featuring my photography have been a game-changer for my business. Not only do they serve as walking advertisements, but they also make my clients feel valued and connected to my brand." - Sarah Johnson, Portrait Photographer

I tracked key metrics like brand awareness, engagement, and ROI to see how my campaigns did. The results were amazing:

• A 34% increase in website traffic from custom product promotions³⁵
• A 200% increase in conversions and a 50% cut in CPA³⁶
• A 25% jump in client bookings and a 15% rise in average order value

Using statistics, I showed the clear benefits of my custom product campaigns³⁷. This case study proves how personalized items and branded materials can boost a photography business and lead to success.

Incorporating Custom Products into Your Marketing Strategy

To make custom products work for your photography business, think about who you're targeting, what your brand stands for, and what you want to achieve. These products boost brand awareness by always showing off your logos and colors. This makes it easier for people to remember you³⁸. Plus, they help build strong customer ties, which leads to more loyalty and happy customers sharing their good experiences with others³⁸.

Plan how you'll share your custom products, like through gifts, giveaways, or sales. This way, they'll have a big impact. Custom products keep your brand in people's minds when they use them³⁸. Adding a unique touch helps you stand out and gives you an edge over others in the market³⁸.

Make sure to use your branded products everywhere, like on your website, social media, emails, and in person. This creates a strong, unified brand experience. Sites and apps with custom art saw a big jump in sales, showing how visuals can help³⁹. People do tasks faster when there are both words and pictures, proving how important good illustrations are for understanding³⁹. Custom art might cost more but gives you a special look; it's key to weigh the costs against using generic images to get the best return on investment³⁹.

Custom art in social media posts gets more attention and helps you stand out. Using it in ads can also boost clicks and sales³⁹. Working with a pro illustrator is vital for making art that speaks to your audience³⁹.

1. Know who you're talking to and what they like
2. Pick custom products that fit your brand
3. Plan how you'll share your custom products
4. Add custom illustrations to boost engagement
5. Use branded products everywhere in your marketing

By thoughtfully adding custom products and illustrations to your marketing, you can lift your photography brand. You'll build stronger customer bonds and get more people involved. Keep an eye on things like website visits, social media engagement, and sales to see how well your custom items and illustrations are working³⁹.

Measuring the Success of Your Custom Product Campaigns

As a photography business owner, it's key to check how well your custom product campaigns work. This helps make sure they're doing what you want them to do. By looking at important numbers, you can learn how your items help your brand awareness and business grow.

Tracking Brand Awareness and Engagement

It's important to see how well your custom product campaigns work by watching brand awareness and engagement. Watch social media, website visits, and customer questions about your items closely. A survey found that only 30% of companies know the right numbers to see if their personalization works⁴⁰. By looking at how people engage with your products and testing different versions, you can understand what works best⁴¹.

Use tools like Google Analytics to see who visits your site and what they do there. This shows how your custom products draw in visitors⁴¹. Also, keep an eye on leads to see if people are interested in what you're offering⁴¹.

Evaluating Return on Investment (ROI)

To see what your custom product campaigns are worth, you need to look at their return on investment (ROI). Compare what it costs to make and give out your items to how much they bring in sales, bookings, and revenue growth. Seeing how many people turn into customers helps you understand how your products move people through the sales process⁴⁰.

Looking at Average Order Value (AOV) shows if your personalized products and suggestions are working well⁴⁰. Also, knowing Customer Lifetime Value (CLV) helps you see how your custom products keep customers coming back and engaged⁴⁰.

By keeping an eye on these important numbers, you can make smart choices to improve your custom product campaigns. This way, you can make sure they help your photography business grow and succeed. The main goal is to make items that not only get people talking about your brand but also bring in a good return on investment.

Conclusion

Custom products are key to making your photography business shine. They boost brand awareness and marketing success. By using items that show off your unique style, you make a lasting impression on your clients. This makes you stand out and builds loyalty and satisfaction.

Research shows that 81% of customers are willing to pay more for custom clothes. And 50% think custom products are a great choice⁴².

Working with a trusted supplier like Decent Custom gives you top-notch products. These include everything from branded clothes to custom office supplies. Such items are great for getting your business noticed and drawing in new customers. Companies that offer custom products see a 40% drop in returns, showing how much customers love them⁴². Also, making custom products means working closely with different people. This ensures the product is both useful and looks good⁴³.

To make your custom products work, use them everywhere in your marketing. Keep an eye on how they affect your brand awareness, engagement, and ROI. By looking at the data, you can make smart choices and improve your marketing over time. With custom products and smart planning, you can grow your photography business, build a strong brand, and keep your clients coming back.

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32. https://www.bannerbuzz.com/marketing-materials
33. https://customcat.com/
34. https://en.minea.com/commencer-en-dropshipping/succeed-dropshipping-personalized-products
35. https://www.activecampaign.com/blog/marketing-case-study-examples
36. https://zapier.com/blog/case-study-examples/
37. https://blog.hubspot.com/marketing/case-study-examples
38. https://www.linkedin.com/pulse/personalization-paradigm-how-custom-products-empower-your-maranda-dam
39. https://delesign.com/blog/ways-to-incorporate-custom-illustrations-marketing-in-your-business-strategy
40. https://vwo.com/blog/how-to-measure-personalization-success-the-key-metrics/
41. https://www.productmarketingalliance.com/a-guide-to-measuring-product-marketing-success/
42. https://gokickflip.com/blog/product-customization-statistics
43. https://www.propelsoftware.com/glossary/custom-product-development