END OF YEAR SALE is approaching，How to pop your small business out with customized products?
Since many biggest sales days will start at the end of the year, many businesses will struggle with their sales strategy. You'll see so much competition during this time. The importance of Year End Sale you should know:
Build brand awareness
A good end-of-year promotion can bring extra benefits to your brand awareness. Show the quality of your products and service to target customers.
Stimulate customer demand
Each promotional sale may attract some potential customers. Share the compelling features and benefits of your new product.
Create a chance to observe customers' need
When an attractive promotion appears, your target customers are likely to put a call to action. More orders will generate. It is a perfect time to observe the needs of your customer and create an emotional connection with them.
Set your business apart from the competition
It will be a great time to show good service, quality control, discount, or other impressive features and benefits. Reassess your promotion and give your business a spotlight.
There is so much competition that may appear. So, what can boost sales and keep customers satisfied at the year-end sales?
Here are the most common ideas:
1. Pre-launch Promotion Campaign
It takes time to raise product awareness. So some pre-launch promotions can help build excitement before the big sale days.
2. Create Promotional Bundles
Attractive branded bundles will encourage visitors to browse more about the products. Some of the visitors may place the orders at once.
3. Act-Fast Promotion Strategy
Most of us will fear missing out. Using inspirational messages may generate customers to take action.
Here are some classic messages:
"Act Fast!"
"Sale Ends Soon!"
"The promotion is almost gone."
4. Buy One, Get One Free
It can attract more potential customers and push sales. Make sure you have plenty in stock!
5. Buy 1, get 2nd item at 50% off
The discount for the second item also draws crowds.
6. Make your promotions into a game
We will be happy when we win a game. Setting a reward at your promotional game may get your customer to spend more!
7. Free samples or giveaways
A bold and clear message of these will be a highly effective way to get customers noticed.
8. Cashback loyalty program
It is a great way to encourage customers to spend more and collect their data.
9. Christmas sales & clearance
Most people love purchasing before Christmas and new year. It is also a perfect time to do the promotional sales & clearance job.
10. Custom gifts for loyal customers
Gifting loyal customers with custom gifts can show your appreciation and build your brand awareness.
Customization is a great business strategy and is worth noticing. How can you stay ahead of the year-end competition by customized products?
Look at these promotion examples below:
Hortensia, Running A Food Truck Business
"We like to update our promotional material before some important days or festivals. For example, to upgrade our food truck business, we may customize new menus, banners, flyers, posters, take-out bags, food labels, thank-you cards, etc. Online tools are by far the best way to finish our customizations. The fresh brand images will leave a deep impression on our customers. Show your discount bold and clear!"
Philemon, Product Manager, E-commerce
"The end-of-year sale is usually the best sales period for us. Personalization products is a great way to drive substantial business growth. Before a big sales day, we will customize enough product labels, mailing labels, return address labels, shipping bags, packaging boxes, thank-you notes, etc. We treat each package seriously since it is a great chance to promote our brand. Sometimes, we will offer custom giveaways to our loyal customers. Our group will brainstorm before a big day for sale."
Samuel, Own A Car Care & Detailing Shop
"I wanted to show our professionalism. Recently, I have got some promotional ideas like custom workwear, hats, flyers, Indicate frame signs, giveaways, and more. Leaving a good impression will benefit our business when customers choose us. To attract more attention, we placed signs that are at a better visible distance. Also, we launched information online and handed out flyers to show our service. They worked well."
Evangeline, A Personal Trainer
"I'm running a studio with my friends. I want to advertise my studio in a budget-friendly way. My friend recommended I could think about custom name cards, posters, flyers, wall decors, water bottles, etc. That was not a bad idea! We customized our promotional posters, flyers, wall decors, and water bottle giveaways at our promotional event. Now, we have increased more than 20 members."
Competition is fierce. People are interested in how to run their business longer. Professional and standardized custom products can add value to your brand and help to draw in new customers while boosting retention rates across the board. It needs time to examine the strategy of marketing. Just catch your sales peak this year!
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