Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. Running a giveaway at your promotional event is a great way to advertise your business and attract clients. It is also a popular marketing strategy where people may distribute custom products or merchandise.
So, how to grow your business with giveaways?
1. Make sure your goals
Figuring out what you want to achieve with your giveaways is necessary: brand awareness, participation level, or sales. For example, if your goal is to raise awareness of a new product, brand awareness might be the best goal during its giveaway running.
2. Offer an exciting prize
If you want to attract more clients and generate a higher participation level, setting an exciting prize may help a lot. Offer something clients are interested in or of higher quality. Printing Services Online can provide a lot of creative ideas.
3. Find partnership opportunities
Partnering with influencers can dramatically boost the market reach of your giveaway. It might be better to team up with micro-influencers. They usually have small but niche audiences and high conversion rates. Good influencers help generate more sales effectively.
4. Decide on the entry requirements
The easier it is to enter, the more participants you’ll get. Some e-commerce brands running a social media giveaway encourage participants to do one or more requirements like following the brand account, sharing a post, leaving a good comment, signing up with an email address, etc. Decide want you want to achieve and choose just two or three entry requirements for participants.
5. Choose a giveaway platform
The flow of followers generates sales. Better to choose a platform with established audiences or where you want to see growth. It is better to simplify the process. Picking a winner at random saves more energy and wins more trust.
6. Inform the prospects and promote your giveaway
When setting up the giveaway, it is time to inform your email prospects who are already interested in your brand. There will be a high chance they are also interested in any giveaway you run. Email each of them and promote your giveaway event.
7. Announce the winner and follow up
Announce and follow up with the winners once the giveaway has ended. Participants can know that you did as you promised. It is a great way to attract new audiences and maintain loyal followers.
Here are ten promotional giveaways that make your brand stand out:
Product #1. Custom Backpacks
High-quality promotional backpacks work well for many events. They are practical items that people are likely to use or keep longer. Keep reminding your customers of your brand every use.
- No setup fee*
- MIN QTY: 100
- No setup fee*
- MIN QTY: 100
- No setup fee*
- MIN QTY: 12
- No setup fee*
- Min qty: 10
Product #2. Customized Pullover
Wearing unified custom pullovers can visually show your brand. It is also a great idea to show your professionalism and company culture. A professional look is a kind of attraction.
Product #3. Customized Caps and Hats
You can personalize the caps to fit your brand identity. Offering branded caps is also a good marketing strategy. Practical items help impress customers.
- 15% Off
- No setup fee*
- Min qty: 20
- No setup fee*
- MIN QTY: 12
- 15% Off
- No setup fee*
- MIN QTY: 12
- No setup fee*
- Min qty: 20
Product #4. Customized Mugs
Offering a good-quality coffee mug with your brand name is a great branding strategy to impress customers with your brand. Effectively promote a brand in every sip.
Product #5. Customized Flash Drives
It will be great to feature your company logo on your promotional flash drives. Offering practical flash drives to employees will be much appreciated. Easy to build an emotional connection with customers.
Product #6. Customized Water Bottle
Different bottles meet different drinking habits of people. The increasing use of water bottles helps reduce the waste of disposable plastic bottles. Reusable water bottles are great alternatives that combine style and durability.
- No setup fee*
- Min qty: 25
- No setup fee*
- Min qty: 5
Product #7. Customized Notebooks
Customized notebooks can keep reminding your customers of your band name. Eye-catching covers will stimulate customers to read and use more.
Product #8. Custom Calendar
Display special memories or creative designs. Practical and budget-friendly! Show your brand a whole year around.
Product #9. Customized Sunglasses
Make your business a part of their daily items. Customized sunglasses with your brand name or logo help grow your brand awareness.
Product #10. Customized Umbrellas
Customized umbrellas are a hit at many promotional events. Get umbrellas personalized with your branding messages and expand your market reach.
Giveaways help improve brand awareness, generate more sales, and get close to established clients or prospects. Businesses that offer attractive giveaways often benefit in more ways than meet the eye. Just choose your branded giveaway and make your business reach further.
References
Lizzie Davey (Jun 20, 2022). How to Do A Giveaway: 7 Tips To Drive Sales [2022], Retrieved from, https://www.shopify.com/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests
